When working with our Dental Marketing clients we often end up getting into discussions about various elements of a website, and it helps to be able to have a common dictionary of terms in those discussions. To that end, we thought it would be helpful to create a diagram that describes the various sections of a typical website.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| __utma | 0 | 2 years | This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| __utmb | 0 | 30 minutes | The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| __utmc | 0 | The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits. | |
| __utmt | 0 | 10 minutes | The cookie is set by Google Analytics and is used to throttle request rate. |
| __utmz | 0 | 6 months | This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site. |
| audit | 0 | 11 months | This cookie is set by Rubicon Project and is used for recording cookie consent data. |
| cookielawinfo-checkbox-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-non-necessary | 0 | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary". |
| JSESSIONID | 1 | Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests. | |
| language | 0 | 1 month | This cookie is used to store the language preference of the user. |
| laravel_session | 1 | 2 days | laravel uses laravel_session to identify a session instance for a user, this can be changed |
| na_id | 0 | 1 year | This cookie is set by Addthis.com to enable sharing of links on social media platforms like Facebook and Twitter |
| ouid | 0 | 1 year | The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. |
| PHPSESSID | 0 | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. | |
| viewed_cookie_policy | 0 | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| XSRF-TOKEN | 0 | 2 days | The cookie is set by Wix website building platform on Wix website. The cookie is used for security purposes. |
| YSC | 1 | This cookies is set by Youtube and is used to track the views of embedded videos. |
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| __utma | 0 | 2 years | This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| __utmb | 0 | 30 minutes | The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| __utmc | 0 | The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits. | |
| __utmt | 0 | 10 minutes | The cookie is set by Google Analytics and is used to throttle request rate. |
| __utmz | 0 | 6 months | This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site. |
| _fbp | 0 | 2 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| _ga | 0 | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gid | 0 | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
| audit | 0 | 11 months | This cookie is set by Rubicon Project and is used for recording cookie consent data. |
| AWSALB | 0 | 1 week | AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB. |
| AWSALBCORS | 0 | 1 week | |
| B | 0 | 11 months | |
| fr | 1 | 2 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| GPS | 0 | 30 minutes | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location |
| guest | 1 | 1 month | |
| i | 0 | 11 months | The purpose of the cookie is not known yet. |
| IDE | 1 | 2 years | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| khaos | 0 | 11 months | This cookie is set by rubiconproject.com. The cookie is used to store user data in an anonymous form such as the IP address, geographical location, websites visited, and the ads clicked. The purpose of the cookie is to tailor the ads displayed to the users based on the users movement on other site in the same ad network. |
| m | 1 | 9 years | |
| na_id | 0 | 1 year | This cookie is set by Addthis.com to enable sharing of links on social media platforms like Facebook and Twitter |
| NID | 1 | 6 months | This cookie is used to a profile based on user's interest and display personalized ads to the users. |
| nQ_cookieId | 0 | 11 months | |
| nQ_visitId | 0 | 11 months | This cookie is used for analytical purposes and is used to uniquely identify users. |
| ouid | 0 | 1 year | The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. |
| pa_crosswise_ts | 0 | 2 years | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data. |
| pa_google_ts | 0 | 2 years | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data. |
| pa_openx_ts | 0 | 2 years | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data. |
| pa_rubicon_ts | 0 | 2 years | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data. |
| pa_twitter_ts | 0 | 2 years | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data. |
| pa_uid | 0 | 2 years | |
| pa_yahoo_ts | 0 | 2 years | This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data. |
| personalization_id | 0 | 2 years | This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting. |
| test_cookie | 0 | 11 months | This cookie is set by Facebook. The purpose of the cookie is not known yet. |
| theme | 1 | 1 month | |
| uid | 0 | 1 year | This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments. |
| userReferer | 1 | 1 month | |
| VISITOR_INFO1_LIVE | 1 | 5 months | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
| YSC | 1 | This cookies is set by Youtube and is used to track the views of embedded videos. |
