A website has architecture. Much like a house, there are appropriate places for everything. Using the house analogy, if you walk into a house you’ve never been in before and would like to locate the restroom, it’s pretty intuitive to look for it near the bedrooms. Websites operate in a similar fashion. Dentist websites have

In the world of Search Engine Optimization professionals, it is well known that Content Is King. Content is a broad category consisting of dozens of media types – text, images, videos, audio files, graphics, slideshows, etc. The content we’ll be discussing in this blog post is text content. Benefits of Content for SEO Content is

In the previous post we discussed how contests are important for your mailing list to grow. However, we only went over one type of contest – newsletter sign-ups. We’ll be going over several ideas for new contests. Again, this is not a comprehensive list. These are just some ideas to get you started. Creativity truly

Contests are an amazing way to reach out to your customer base. A simple $50 gift card can go a long way in the world of social media and online marketing. People love taking part in contests as well, especially if there’s no major entry process. These simple, easy-to-enter contests can empower your business with

For over ten years now, blogging has been a huge term in the online marketing world. Its definition branched out to many areas, and no longer is blogging simply an online journal, diary, or record of events. What once existed as a personal writings keepsake with one author has turned into a very strong marketing

Branding is such a buzz-word in today’s industry. If you’re not familiar with the basic branding concept I highly recommend you read more about branding your online business. Here are three simple techniques to emphasize your business branding. With so many hundreds and thousands of dental businesses out there, it’s quite hard to stand out

If you don’t think that your website really matters in your overall practice, we encourage you to think again! A website is most often a person’s very first impression of your business. In fact, a person gains an overall assessment and forms an opinion of your practice within the first couple of seconds of visiting

If you’re like many of the dentists I speak with, you may often find yourself wondering something like: “What do I need to do to get my business out of my current revenue ‘rut’ and take it to the next level?” If so, this letter was written specifically for you. The reality is that in